Design Of The City Using Acrylic On Canvas - 887 Words

Lee Beaton created Colours of the City using acrylic on canvas. The painting is currently on exhibit at Cre8ery Gallery located in Winnipeg’s Exchange District. Beaton focuses on creating architectural themed paintings or energized abstracts. This particular painting has a large size of 48† x 36† which can only be entirely viewed when standing several feet back. Beaton does not have a specific audience she is aiming towards when creating her paintings. She wants to share with the viewers how â€Å"we are all beautiful† and also wants to show â€Å"that it is what is inside that makes us beautiful†. In Colours of the City, Beaton uses form, content, and style to capture the ideas and design of the city that gives this art piece an interesting well worth seeing aspect. This large canvas is mostly filled with warm hue of green, orange, red, and white, but the saturation is very dull. The dullness surrounding the city represents the state in which our so ciety is currently living in; from the pollution, climate change, and the negative impact of urbanism on the environment. The aspect that is most emphasized is the city, which is centred in the middle and only takes up a small portion of the canvas. The city is represented by nine buildings which looks figure 1 corrupted due to uneven and lightly painted lines. On each side of the city lays two plant forms showing that they are barely surviving due to their small black figures. Draining from the bottom of the buildings is a cold blueShow MoreRelatedThe Development Of New Zealand Art From The 20th Century2394 Words   |  10 Pagessocial events. Avignon Painting, 1978 http://chartwell.org.nz/Collection/Preview/C1995_1_15.jpg Ralph Hotere Title: Avignon Painting Date: 1978 Medium: Acrylic paint on canvas Size: 1970 x 1235 mm The 1790 x 1235 mm painting is one of Ralph Hotere’s most famous works. The Avignon Painting was completed in 1978, during his time in the French city Avignon, the history behind the artwork illustrates the event of Pope Paul IV’s death, the publicity in France during 1978 and Hotere’s interpretation ofRead MoreWarhol And Art With Pop Culture Essay1524 Words   |  7 Pagesis form that returns figuration and realism, by using the latest techniques of the time. The figures have a plane and expressionless using the reputation of shapes. The collages were frequently used combining painting with real objects. Most the colors were bright and pure, unmitigated. The techniques that were commonly used for pop art were a variety of silkscreen, painting, photography, sculptures and more. Also most of the materials were acrylic, polyester or rubber foam. Andy Warhol was bornRead MoreThe Pop Art Movement : An International Phenomenon1438 Words   |  6 Pagesthe Pop Art Movement sought to elevate popular culture to the level of fine art by celebrating commonplace objects and everyday people. Two works that embody this style and concept are Andy Warhol’s 1962 oil acrylic and silkscreen on canvas Marilyn Diptych and Roy Lichtenstein’s 1963 oil on canvas Hopeless. Andy Warhol’s (1928-1987) early successful career as a commercial artist and illustrator grounded him in the sensibility and visual rhetoric of advertising and mass media. Decades before society’sRead MoreBusiness Plan for Incase10918 Words   |  44 Pages10 13 14 15 16 20 PIC Novita Setiawan PAGE 5 BUSINESS PLAN 2012 Page | 2 Product Breakdown Product Collection Theme and Inspiration Color collection Place Store Planning Map Implantation Plan Store Theme and Design Furniture Inspiration Color Inspiration Layout Booth Design Budgeting Breakdown for Renovation Promotion Marketing Plan Internal Marketing Strategy External Marketing Strategy Advertising Strategy Sales Strategy Public Relation Strategy Promotional Budget Promotional CalendarRead MoreBusiness Plan for Incase10918 Words   |  44 Pages10 13 14 15 16 20 PIC Novita Setiawan PAGE 5 BUSINESS PLAN 2012 Page | 2 Product Breakdown Product Collection Theme and Inspiration Color collection Place Store Planning Map Implantation Plan Store Theme and Design Furniture Inspiration Color Inspiration Layout Booth Design Budgeting Breakdown for Renovation Promotion Marketing Plan Internal Marketing Strategy External Marketing Strategy Advertising Strategy Sales Strategy Public Relation Strategy Promotional Budget Promotional CalendarRead MoreEssay on Chicano Art3962 Words   |  16 Pagesrise in cultural movement that spawned many writers and artists towards exploring their national heritage to proudly indicated their ancient Mesoamerican past. 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A Defense of David Humes Moral Sense Theory Essay

In this paper I will defend David Hume’s Moral Sense Theory, which states that like sight and hearing, morals are a perceptive sense derived from our emotional responses. Since morals are derived from our emotional responses rather than reason, morals are not objective. Moreover, the emotional basis of morality is empirically proven in recent studies in psychology, areas in the brain associated with emotion are the most active while making a moral judgment. My argument will be in two parts, first that morals are response-dependent, meaning that while reason is still a contributing factor to our moral judgments, they are produced primarily by our emotional responses, and finally that each individual has a moral sense. Morals are not†¦show more content†¦Furthermore, it is proven that morals have an emotional basis, as recent studies in neuroscience and psychology have shown. In Moral Obligations, Jesse J. Prinz draws on some of these studies, in which researchers w ould measure brain activity while asking subjects to participate in various activities such as deliberating on moral predicaments, deciding whether something is morally right or wrong, showing them morally significant pictures, etc (Greene et al. 2001; King et al. 2006; Moll et al. 2002). Most studies tend to demonstrate that areas in the brain associated with emotion are the most involved in making a moral judgment concluding that emotions are a fundamental part of moral judgment in general (Prinz 2007, 272). It has also been shown that we are less likely to make wrong moral judgments when our negative emotions are reduced. In one study, â€Å"watching a comedy routine dramatically reduces the judgment that it is wrong to kill one person in order to save five† (DeSteno and Valdesolo 2006). Because there is such a clear connection between moral judgments and the emotional state we make them in, it follows that studying cognitive science is the answer to questions about wh ether morals are response-dependent or are response-independent. So, it is now clear that morals are not derived from reason, but rather from what Hume calls impressions, the fundamental, primitive units of sense-experience that include both theShow MoreRelated Humes Wide Construal of the Virtues Essay3865 Words   |  16 PagesHumes Wide Construal of the Virtues ABSTRACT: The term virtue has traditionally been used to designate morally good character traits such as benevolence, charity, honesty, wisdom, and honor. Although ethicists do not commonly offer a definitive list of virtues, the number of virtues discussed is often short and their moral significance is clear. Humes analysis of the virtues departs from this tradition both in terms of the quantity of virtues discussed and their obvious moral significanceRead MoreIslam Does Not Promote Violence And Terrorism2040 Words   |  9 Pagesmaturely as to who is the evil doer, instead of taking their anger out on innocent people and the wellbeing in society to keep a unity in the world. However, another famous philosopher whom I disagree with who argues Peirce’s methods of belief is David Hume. Hume believes that of which to avoid all problems, all religious belief should be rid of. 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A Life Worth Fighting for Free Essays

A Life worth Fighting For There are many babies that are born early; many mothers do everything they can to stay pregnant until at least 27 weeks. There are just some things that can’t be stopped. There are many families that rely on insurance companies to help out with that cost, but more and more insurance companies are trying to or are turning down premature babies that are born before 27 weeks. We will write a custom essay sample on A Life Worth Fighting for or any similar topic only for you Order Now Should insurance companies be able to turn down a premature baby because of the risk of being sued? Many hospitals even have doctors that will not help the baby if the insurance will not help out. Many mothers cannot control when they have a baby. There are many hospitals that even tell the mothers that she is fine and that she is just having Braxton Hicks, but in all honestly she is having actual contractions. There are Terbutaline shots that doctors could use to help stop the contractions if they would actually listen to women. There are also different procedures that can be done to stop from someone’s water breaking. There are more and more insurance companies, especially private companies that are trying to turn down babies that are born before 27 weeks. Private insurance companies sometimes have lower deductibles, but there are a lot of things that they are trying to leave out so they do not have to cover. Companies think that preemies before 27 weeks are a liability and if they helped cover the charges and the baby did not make it that the family would go after them and put them out of business. Sadly many companies are finding that either way they can get sued. There are insurance companies that are turning down preemies; making it so the child does not have a fighting chance at life. With insurance companies turning down preemies, the companies should help pay for abortions. The companies are pretty much stating they rather a fetus not have a chance than to try and help pay for a preemie or a child with a down syndrome. There are some states like Oregon and Arizona (Abortion Facts) that have abortion laws that are banning abortion, if a state is going to ban abortion than they should make all the insurance companies that are used in that state cover an infant no matter what. Many insurance companies especially private ones are at a higher liability with covering a child born before 27 weeks. There are some many risks that insurance companies could be faced with. For a premature baby to stay in the Neonatal Intensive Care Unit (NICU) for even two days the hospital bill would range from $25,000 to a $100,000. Many insurance companies don’t see any type of outcome from that. They think that a family with a low deductable should have to pay more each month for insurance if the family expects them to pay that much for their child. There are also many â€Å"big named† companies that think spending that much on a baby is ridiculous. Yes, to someone that child may be their only child or only chance at having a baby. Insurance companies look at the long run. Either the deductable is going to go up or the monthly payment is going to go up. Why should we have insurance companies if they are going to have the option of what they cover when the situation arrives? There have been insurance companies that have been sued for babies that do not make it because they were limited the help and the medication the baby was receiving. On the other hand, there are also insurance companies that are getting sued due to turning down a baby and the baby surviving. Many insurance companies if they cover having a baby that early will only support or help pay for certain things. There are a lot of tests like Neonatal respiratory distress syndrome (Premature Infant) that the child needs done and insurance companies refuse to pay for but if the child doesn’t have the tests done than the doctors don’t know what exactly they need to do to help the baby live. Therefore, there are many babies that do not make it due to an insurance company turning down certain things. There have also been many insurance companies that have been sued for turning down helping a family and the child makes it. It is neglect on the insurances part for not giving the chance they deserve. There are quite a few doctors (Smith) (Graham) that refuse to help babies that early because of insurance companies, but there are also doctors that believe a child that early does not have a chance. In 2008 Sara Capewell gave birth to a little boy that the doctors had refused to help or send to the NICU because she was at high risk of having a premature baby and they had told her not to have any more children. (Smith) So the insurance companies are part of the reason infants do not receive proper care, and there are insurance companies get â€Å"lucky† because the doctor refuses to help the family out. There are doctors out there that are only in the profession for the money. They don’t care if they are saving a life or not they just want the â€Å"big† paychecks every two weeks. They think that if an insurance company isn’t going to help pay for the care of a baby that early than the hospital won’t get the money making so they don’t get paid. So they turn down families that have no control over the situation. Many mothers are sent home to have the baby so they can have their time with the baby when the infant doesn’t make it. How unfair is that to not even give a child a chance because they are worried about not getting paid. Well insurance companies think that they are â€Å"lucky† for there being doctors like that. It makes the hospital look bad not the insurance companies. Every child should have a chance to live. If insurance companies are not going to help a family or mother give that child a chance at life then the insurance company should really look into assisting with birth control and abortion fees. Every child has the right to fight for their life and an insurance company should be there to help no matter what the case is. Works Cited Allen, Vanessa. â€Å"‘Doctors Told Me It Was against the Rules to save My Premature Baby'† Mail Online. 10 Sept. 2009. Web. 22 Mar. 2012. . â€Å"Facts About Abortion: State Abortion Laws (U. S. ). † Abort73. com / Abortion Unfiltered. 10 June 2010. Web. 22 Mar. 2012. . â€Å"Premature Infant: MedlinePlus Medical Encyclopedia. † U. S National Library of Medicine. U. S. National Library of Medicine, 28 Feb. 2012. Web. 22 Mar. 2012. . Smith, Graham. â€Å"England’s Healthcare System Allows Premature Babies to Die. † Godlike Productions. 08 Sept. 2009. Web. 22 Mar. 2012. . How to cite A Life Worth Fighting for, Essay examples

GolfLogix Case of Study free essay sample

To start with I am going to talk briefly about GolfLogix and its different products. GolfLogix is a quite recent company which was founded in 1999 in Arizona (US). It was based on a simple concept, using the GPS to aid golfers to improve their game or to make it easier. For this reason, GolfLogix developed the xCaddie, a handheld GPS receiver. Nowadays, the company offers two different systems. The first one is the â€Å"Distance Only System†, which can calculate the distance from where the golfer is hitting to the green; and the second one, which is called the â€Å"Complete System† and makes even more for the golfer, such as recording the progress of the golfer’s round in order to download this data and print a detailed mapping of his progress, (showing him statistics, how far he had hit the ball with every club, how many times he had putted and how many shots he had taken, etc). Creating superior customer value is a necessary condition for a company securing a niche in a competitive environment, not to mention a leadership position in the market. According to Porter, a company can follow two generic routes to compete in a market: differentiation and low-cost. GolfLogix focuses on differentiation, because it tries to satisfy the necessity of improving the pace of the game in a non-complex way, due to it is able to judge the distance to the green and choose the right club for that distance, what has been a common challenge for many golfers (beginners and experienced players) since much time ago. But moreover, the xCaddie, in the two versions, offers a long list of benefits which create value for the consumers, such as the portability (its size is convenient and the golfers can hang it without being uncomfortable), the affordability for every type of courses, its easy use and installation, etc. In addition, the Complete system has more benefits, it provides the player his game history and his own statistics, the golfer can visit his own personalized web site and improve his game by learning through the teaching pros; this way, they can work on those parts of their game where they waste the most strokes (the real necessity of the players, which wasn’t clear before this device). To sum up this point, GolfLogix offers a compelling product to golfers and courses satisfying a latent necessity for all the players. The company had some feedback about its products and it seems to that the â€Å"Distance Only System† would be used again by the 80% of golfers if it is available on the courses they usually play, and the â€Å"Complete System† would be used by all of the players, stressing they like the most the post-game printout, because they find it fairly useful. Taking into account the competitor analysis, it has to be emphasized the fact of there are some companies which offer similar or comparable systems to the xCaddie. The difference is that these systems are mounted to the cart, which drives up prices considerably. The $250,000 to outfit 80 golf carts is often an initial cost that most golf courses cannot handle. That makes GolfLogix devices even more competitive. Beside this information, as we see in the text, in 2002 dozens of courses had adopted either the Distance Only System or Complete system, and moreover, quite often one or two more courses signed lease agreements after tasting these systems with a 30 day free trial. So, as a conclusion we can say that this product is being quite compelling, it seems lease agreements are going to continue growing. What is the market potential for the GolfLogix devices? According to the consumers of Golflogix devices we can match these two types of systems with the different groups of consumers. On the one hand, we have the â€Å"Distance only system†, which is supposed to be used in order to golfers to have a more accurate game with less number of shots. It means that this system will help to increase the pace of the play, making it easier and more efficient. So, because of its simple and easy operating it can be aimed at every kind golfer of all experience levels. On the other hand, the â€Å"Complete System† is aimed at avid or quite experienced golfers due to it offers the opportunity of accumulate game history and seeing personal improvement at any particular course. Because of that, this type of device will be only interesting for professional golfers. Moreover, experienced golfers are in relation with one type of course, it is the group of â€Å"Private courses†. Experienced players always attend to the same course because they pay their initiation fee and their yearly membership fee. They are not going to waste their money paying for a daily greens fee at a public course if they are already paying dues at their private course. Due to these several reasons, GolfLogix should target the private courses, in order to make its both systems successful in the market. On the contrary, if the company target public courses, it is possible that the â€Å"complete system† to fail, because it is used by avid golfers with more intrinsic necessities, who play always in private courses. In the year 2000, there were over 17,000 golf courses in the country, including 7,000 municipal or lower-end public courses, 4,000 high-end public courses, 2,000 resort courses, and 2,000 private courses. In theory, this means that GolfLogix had 17,000 potential courses on which to use its products. As if that number was not large enough, new courses were being built at a rate of 300 to 400 per year. What are the advantages of going through the golf courses? Through retail channels? ADVANTAGES GOLF COURSES 1. This option is less risky. Looking at the point that golfers form a quite traditional market, GolfLogix would risk more if the company goes through retail channels, its products would have a long introduction stage into the market, because players (above all the avid golfers) are a bit resistant to new technologies if they are in relation with the game of golf, because, as we see in the text, they might think â€Å"What’s next? Do they also provide a robot to hit the ball for you? †. However, many golfers who have tried either of the systems said they would use them again if they are available in the courses they usually play. 2. The number of golfers grows by about 200,000 to 400,000 each year. For this reason, we feel it would be hard for GolfLogix to target the individual consumer because there are so many of them and not all are avid golfers, what means that the â€Å"Complete System† will fail in their majority. 3. Both systems need so many of labor hours in mapping the courses. If a golfer doesn’t play golf as a routine, he or she would not take the time to map out the course and download all of his or her personal information into his or her own personal xCaddie. On the other hand, if the courses offer these systems already ready, golfers would use the xCaddie without any problem. 4. By targeting the golf courses, GolfLogix would also be indirectly targeting the consumers. If the consumers like the systems and they realize that the use of this product helps to improve their game, doing it more accurate and also that it can correct their mistakes, they may choose to buy the product. 5. Ensuring the value created by attending the necessities of the courses since the company was established. This option may not put at risk the perfect relation between the company and the courses, main source of incomes of GolfLogix. 6. The number of courses is much less than the number of direct consumers. That means that the company can face with their principal consumers’ necessities in an efficient way and developing new products according the new necessities the courses can have. (Fast reaction in the presence of new market opportunities, coming earlier than competitors and main source to create superior value of its products) ADVANTAGES RETAIL CHANNELS 1. The market share would might be higher than the one focusing on the courses, due to there are quite more golfers and new golfers each new year than new courses. That has as a consequence that the revenue can also be higher. 2. The expert golfers can pay a quite high amount of money for the â€Å"Complete System† due to they are price – insensitive. All they want is to improve their game, correct their unknown mistakes and become the best in their own course. They would want to but it because they always go and practice golf in the same course. If you could choose one of the two channels, which would you choose – courses or retail? Courses. One reason is that Golflogix has built a strong relationship with gold courses across the country, and changing the strategy to go through retail channels might these relations get worse, having as a consequence a loss in the company’s revenue, due to the courses can feel disappointed and move to other competitors. As we see in the case â€Å"targeting consumers directly might jeopardize relationships with golf courses that the firm had worked hard to establish†. Golflogix systems (Distance Only and Complete System), through the xCaddies provide golf courses an additional revenue because they help to improve the overall golfing experience at its courses, what is exactly what players want to satisfy. Golf courses would not receive these additional streams of revenue if golfers brought their own GPS systems . Besides all, I think it is more difficult to reach the success through the retail channels, because most golfers aren’t willing to pay between $200 and $1,000 for a personal GPS system when they can simply play a golf course offering a GPS system for little or no additional charge. Moreover, we have to take into account that GolfLogix is a four-year-old company, so in case that the product fails when it is introduced directly to the final consumers, the company won’t might be able to handle this big loss because it is unlikely it has a larga cash reserve due to its age and maybe its initial investment (what means that probably the company still has a financial debt). Given the option of selling through both channels, what would you do? Taking into account that nowadays we don’t have a really good developed technology and it’s very expensive at the same time, I would only sell the devices to the courses and I would wait for the decreasing of the technology and production costs, as we can see the success of our product and the progress of the demand.